Listen (6 min) ⋮ LISTENING TO “Why Small Law Firms Need a Better Bridge Between Referrals and Client Intake” ⌄ × 0:00 1x Ready. Press play to listen with DocuAID follow-along highlighting. NOW READING Press play to follow along. Play Next More…
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Small business owners often ask a very good question:Does replying to Google reviews still help with local SEO, or is that not as important as it used to be?The short answer is yes, replying to Google reviews still matters. But the smarter answ…
Business VisibilityCustomer EngagementCustomer Reviews
Fix Small Business Cybersecurity In today’s digital ecosystem, small businesses face the same threats as large enterprises — often with fewer defenses and tighter budgets. What to do? Most costly breaches stem from avoidable operational oversig…
In the ever-evolving world of marketing, tongue-in-cheek phrases like “Tits, Tots, and Terriers” once summed up attention-grabbing tactics. Today, small businesses have a smarter, more sustainable weapon: Artificial Intelligence. With tools lik…
AI content creationAI Marketing toolsBrand Mascots
Every business hits a wall eventually. Sometimes it creeps in gradually—sales taper off, team morale dips, expenses outpace revenue. At other times, it crashes all at once, often due to a lost contract, a market shift, or a global event like a…
Business Bounce Backbusiness recovery tacticsbusiness reinvention
Real-World Strategies for Navigating Business HardshipsEvery business hits a wall eventually. Sometimes it creeps in gradually—sales taper off, team morale dips, and expenses start to outrun revenue. At other times, it crashes all at once, ofte…
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If you’re a small business owner or entrepreneur considering GoDaddy for web hosting, domain registration, website development, or email services, read this first – buyer beware. After nearly 20 years as a GoDaddy reseller, my experience has sh…
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Rapid growth in a small business is a thrilling yet challenging phase that demands strategic foresight and adaptability. As your business expands, it is essential to implement robust strategies that not only support this growth but also ensure…
Reading time 9 min 24 secAs a Small business owner, you thrive on ways to grow your business through social media. You've heard the stories of successful companies who started with a minimal budget, then they'll hit the Social Media Jackpot – h…
In the modern business landscape, the ability to handle your marketing isn’t just an advantage—it’s essential. This guide is designed to help you create a self-sufficient marketing department, capable of driving success and growth for your busi…
Business brandingBusiness growth strategiesDigital marketing consulting
Speechify effectively uses email marketing to announce the launch of its new app version. You’ll learn about the importance of clear visual hierarchy, engaging CTAs, and how to highlight new features to drive user engagement.1. Engaging Visuals…
LinkedIn effectively uses personalized milestones to engage users and motivate continued activity. You'll also discover how the platform combines data-driven insights with clear calls to action (CTAs) to encourage user interaction.1. The Power…
1-800 Contacts uses simplicity and strategic design to create an effective email marketing campaign. You'll also learn the importance of consistent branding and how to engage your audience with straightforward messaging.1. Simplicity and Clarit…
Hilton’s Bonus Points email campaign is a masterclass in effective email marketing, offering valuable lessons for small business owners. The design is clean and professional, reflecting Hilton’s sophisticated brand image. Consistency in brandin…
What does a constantly changing logo look like to consumers?Changing a company's logo can have positive and negative effects on consumers, depending on various factors. Here are some considerations:Positive Aspects:Fresh and Innovative Image:Re…
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From Vintage to Vogue: Modern Marketing Strategies for the Senior EntrepreneurThe digital age offers a vast array of tools and strategies, providing entrepreneurs across all age groups, notably seniors, opportunities to successfully market thei…
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Trying to craft marketing content that gets the attention of the people you want to be your customers can leave you scratching your head. You can seek advice from a friend in the marketing business or perhaps ask a close family member who knows…
Growing your business is an exciting prospect, but it requires careful preparation and planning. No matter how large or small the expansion is, there are steps you must take to ensure that you set yourself up for success. We look at some of the…
Your interior design skills are not based on sheer talent alone. Instead, you map out each room by taking precise measurements, considering the budget, and looking ahead at the possible impact your design will have on the local market. You must…
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In just over two decades, we've worked to help small business owners put an attractive face on their companies. We were able to listen closely to our client's goals and needs for these "faces" better known as brands, which has helped many of ou…
As you head into a new month, take a moment to reflect on those accomplishments you made this month, and think about the messages your company is sending to your customers, and consumers in general. You know, by this time next year there will b…
Have you been thinking about “Going Green” and launching a sustainable business? The world can always use more entrepreneurs who care about the planet! By launching a sustainable company and becoming a green business leader, you can have a posi…
If you’re looking to bring in a marketing strategist for your business, or if you’re just starting out on your own and need a strategy, then you need to compare your startup to what the market already offers, and you have to figure out how your…
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When customers are just getting to know a brand, that brand's messaging is critical. In addition to being aware of varying personal needs states, brands need to be aware of the broader world they (and their customers) live in. "Awareness (menta…
Updated MON JUL 31 2023Approximately 10,746 days ago (1992) while working at Ticketmaster (an American ticket sales and distribution company / Live Nation Entertainment) as a call center supervisor and trainer I was first introduced to "email"…
To understand how important digital marketing is for businesses, we need to look at consumer behavior – A recent study by Oberlo reveals that more than 2.1 billion people around the world made purchases online in 2020.Shoppers flocking online i…
E-commerce is forecast to have over a 1% annual growth rate, achieving a nearly 22% share of total global retail sales by 2024, so you must stay aware of the changes that have the power to launch your business to new heights. While we can’t see…
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A relaxing day at the beach may be one person's definition of having fun. Unfortunately, this person may also be a hacker who's breached your website security while lounging at the beach – injecting scripts that redirect traffic to destinations…
Many hiring managers and business owners prefer to hire from within their company. Internal hires are perceived as having additional company insight and dedication. While this is true, it doesn't mean that external hires should be underestimate…
In the digital age, online visibility can spell the difference between a thriving business and a short-lived one. Customers have been starting their customer journeys on search engines for years now, and the pandemic only accelerated this. Toda…
If you have never been fond of writing, the thoughts of using a blog to market your business probably don't sound too appealing. What if you found a reputable resource to do your blogging for you? Let's say you take on the task of changing the…
Updated MON JUL 31 2023One of the best marketing strategies for growing your business is to get customers to spread the word about your business and recommend your products and services at will aka word of mouth. And it turns out that asking a…
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Many entrepreneurs need to host in-person and virtual meetings from their home offices. Since the pandemic is still a concern, using safety-conscious design choices is essential. If you want to know how to update your space correctly, here’s wh…
Branding is the process of deciding on a message that your company will embody and letting that message inform all of the decisions you make. When used effectively, branding can make it so that people who have never personally interacted with y…
Finding great employees for your small business is hard enough. When you live in a busy metroplex like Dallas, it can be even harder. As wonderful of a place as Dallas is, employees aren’t always eager to deal with the difficult morning and aft…
So finally, you have launched your new website, and you are eager to expand your business online. The website is highly responsive, attention-grabbing, user-friendly, and looks fabulous. But how are you so sure that your target audience will ac…
The purpose of this post is to offer potential buyers a closer look into an artistic tool used to create promotional merchandise for small businesses and not so much for special crafts.Although, those who regular Hobby Lobby and the like will s…
Photo by rupixen.com on UnsplashDid you know that in 2020, small businesses made up 28 percent of cybersecurity incidents that happened across the United States? These dangerous incidents have not only increased in frequency over the years, but…
Success in small businesses starts at the top. If you are a small business owner, it’s important to keep this in mind and to recognize how your leadership style could be helping or hurting the success of your organization. To gain the respect o…
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So you have a freelance hustle that has become your passion. Maybe it’s even become lucrative. Now, you’re thinking about turning it into a full-fledged business.Image via UnsplashMany successful businesses have begun as side gigs. One reason i…
The website looks great, but the Google Map can't load correctly. What in the world is going on with the Google Maps API Console?This page can't load Google Maps correctly (L: before and R: after)If you get this message: This page can't load Go…
Image via PexelsMarketing your business may sound like an expensive endeavor. And, it can be. If you have grand ideas that involve television, billboards, or huge events, you can expect to spend thousands upon thousands of dollars. But, not all…
Photo via RawpixelSmall businesses across the country are feeling the effects of the coronavirus pandemic. Many have been forced to lay off employees. Others have had to close their doors temporarily. Some businesses, unfortunately, have gone u…
Are you wondering how you’ll pay the bills now that your workplace has shut down due to coronavirus? Not only are job opportunities limited due to the pandemic, but when you’re short on funds, it’s hard to come up with the cash you need to cove…
What do you tell the people who support your brand when it comes to COVID-19 aka crisis management? Credit: Graphic Journalism Communication Arts This post will be helpful for answering the looming question about how or even if you should send…
As home-based businesses become more common, it’s not surprising that home offices are also trending. After all, you need a comfortable and productive workspace, no matter what type of business you’re running. The good news is that no matter yo…
It’s an exciting new age for small businesses. There’s a wealth of affordable technology on the market designed to help draw customers to your website, simplify the transacting of business, and keep those transactions safe and secure. If you’re…
Animated email advertisements by Google. An incredibly well-known company, which began as a search engine but now houses an entire suite similar to that of Microsoft Office. The following advertisement is for their advancement into becoming som…
We continue our examination of animated emails from top brands by taking a look at Olive Garden's National Breadstick Day advertisement. Olive Garden is a well-known restaurant known for its home-style attitude, its never-ending garlic breadsti…
As people who frequent pizza delivery services may have heard, “No One Out-Pizzas the Hut.” Pizza Hut is a well-established company with over 11,000 stores across the world, with thousands of people subscribed to their emailing services to gain…
If you run a small business, chances are you’ve realized how tough it can be to compete with giants like Amazon. After all, customers who shop through major retailers can often find lower prices on a huge variety of products and have them at th…
Updated: 062625FEATURED ANIMATED EMAIL CapitalOne creditwise update "Your FICO® Score" hits hard with the animated credit score meter or credit score gauge pulsating in the left to right progression is instantly recognizable. This makes the ema…
By the nature of creating content, it takes much longer to create content than it does to consume it. So if we assume that only humans can create content that is going to be valuable, then there will never be enough humans to create enough cont…
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Technical writing is one of the most underrated skills in business communications. Aimed at conveying highly technical and complex information into an easy-to-read, understandable format for the most basic of readers, the technique is reliable…
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The world as we see it is forever evolving with new discoveries in nearly every form of creation and communication. One of the oldest forms of communication remains at the forefront of creative branding – images that tell the story. The company…
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These photos are prove that you never know what you'll see (crazy, weird, eye-catching), but the best marketing consultants in the world are increasing the odds of helping you see even more. Even today as I was returning from the gym, then made…
The steps you'll take to start your medical practice can leave you a little loopy at the end of the day. In fact, you will spend several months and hours focusing on operations and all the activities and resources required to operate and manage…
There's no doubt that your company needs a website where customers can go to learn more about your offerings and hopefully persuade them to make a purchase, contact you, or tell a friend how great thou art. National African-American Women's Lea…
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As a small business owner, you already know that you need sales to actually consider your business a success, and ultimately stay in business. You also know that you must communicate offers in ways that capture the consumer's attention. Somethi…
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Who's looking at my website? How do you know? There's hope. We all know how monstrous Google appears to be, but you can actually narrow your focus and improve your business with Google Analytics installed on your website. Ask the people who tak…
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This post is about an offer by Google: How to boost your business, with Google Tag Manager Question: If you could collect reliable data from your entire website and all your domains, do you think you would be able to make more knowledgeable dec…
Don't feel like reading? Listen to 6 Tips for Marketing Your Small Business via blogcast | 6 min. What does it take to market your small business like a professional? In a normal situation, you wouldn't hire a plumber to install your light swit…
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How you find the best photograph for your print project or website doesn't have to be a grueling process. The amount of time it would take you to find the best photo at the best price, might leave you scratching your head wondering if there is…
Brand Experience Castle Business Solutions asked Oevae Marketing Consultants to design a full page ad for a Gala event. Castle provided a sample of their recent newsletter for reference. We know that whatever you are trying to say must be consi…
Before you do anything this year, beyond prayer, it's important that you think back to when it "your passion" all began. You had this great idea of starting your own business, where you could make money and maybe even work from home? You got al…
Get started on your business makeover, learn how to do what it takes to succeed in your business, and become a leader who serves as a trailblazer for global leadership. We both know it's not always easy to be successful in business, so here are…
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Growing up in the American household, for me, was not necessarily defined by the American Dream, but more as a story about a new era of women. At a young age, I was the man of the house, literally. I assumed responsibilities that most of my fri…
In your pursuit to have a well-rounded brand, you've undoubtedly tried to ensure that the story you tell is consistent across as many platforms (points of exposure) as possible. There are many points of exposure you might include in your market…
According to Google Insights for Search, which examines the past values for the terms you've entered, can be used to help your forecasts, and make predictions of future terms (keywords). As far back as April 2005 the terms "Flash on Google" hav…
More and more QR Codes are showing up. I have seen QR Code technology – on magazine advertisements, real estate signs, direct mail envelopes and postcards, brochures, t-shirts, business cards, restaurant table tents, and window decals – just ab…
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"There are good sides to Facebook, but the media likes to report things that make people worry or things that cannot be imagined by a majority of people - That's how you get people to act." - Head Honcho, Oevae Marketing ConsultantsFacebook Ins…
Small Business Owners must share important documents, photographs, and graphics files in the daily grind of business operations in order to keep "doing business." If you have a small office or work from your home office, the documents you share…
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I had a contact in the mobile app dev business ask me yesterday, February 1, what my thoughts were on his company attending South by Southwest (SXSW). SXSW, if you're not familiar with it, started in 1987 as a music conference. A place for band…
Pre-game: It's not even kick off and the first thing that has surprised me were ads from Groupon – with Cuba Gooding, Jr. as spokesman – and LivingSocial. A category I wasn't expecting to see on the Super Bowl, yet.National Anthem: Way to go Ch…
Cricket's typical customer is young, loves music, and often doesn't have a PC, said Jeff Toig, Cricket's vice president of product marketing. Many existing Cricket customers download their music through illegal file-sharing systems on library o…
The popularity of creating a dot com for your business has evolved to many websites in need of a facelift. The website facelift, like the human facelift (rhytidectomy) is a procedure used to make your website look more appealing by removing old…
To boost your brand over a leading brand is no easy task, but it is possible. And, unless you are drenched in connections, you really haven't a clue what move the leading brands are planning to do next. You can look at a companies history and w…
How Popular is the iPhone Anyway is a great article to read for anyone that uses a mobile phone. Especially if you are into small business marketing and research. Small business owners can use this graphic from BillShrink.com to be more informe…
I recently opened our company mailbox to find direct mail from Get Motivated Seminars of Tampa, FL.Get Motivated is a business seminar touring the country with an all star cast of speakers - all in person - live; 9 ways to get motivated to do b…
The name of your business is found in what you do best. Starting a lawn service? So are a bunch of other folks. Who cares? The best name you should use for your business has nothing to do with the other folks doing the same thing as you, that i…
There's been much conversation –clients, New York Times Technology, Bloomberg, Charlie Rose– about Apple's ipad, HTML5, and Flash Websites. If your knowledge of what's been going on behind the monitor and on the Internet... Let me help you read…
Marketing by demographic is an effective way to reach the right audience for your product or service and create a targeted marketing campaign. Demographic marketing will include multiple forms of media like social media (Facebook, Twitter, TikT…
Image via WikipediaI believe it's pretty common for companies to use telephone numbers that when the numbers are converted to letters actually spell words that cleverly help customers remember that phone number when needed. These types of telep…
This is a question I hear from time-to-time from small business owners and start-ups. You can actually have your cake and eat it too. Here's how. This article is for those of you who have some knowledge of conducting business using business car…
Image via WikipediaThe first thing Google tells you about meta Tags is that Google does not use the keywords meta tag in web ranking. So this article is more at understanding Tags and crafting Tags for your website in a way that will help your…
Sometimes all you need is a little help. There have been several opportunities aka experiences in my marketing tenure that groomed and molded me into possibly one of the best marketing consultants in the world. I believe it and Google does too.…
We recently scored a gig for The Wedding Architect who's an outta-this-world wedding planner. I mean this guy has got it. I'm not trying to score kudos because I personally have shared my thoughts, opinions, suggestions, advice, and the thought…
I don't remember a client asking me design a logo that has no meaning or real substance. No, most clients who don't already have a logo, they want a logo that is memorable, unique, and meaningful. There are also a list of questions that I ask t…
Image via WikipediaKeywords keywords.What is all the fuss about these keywords you've heard about?It's really easy. The same words you would use to find some information on the world wide web.That's the simple part. Now that you and everyone bu…
The rationale behind this post is so simple yet strong in the application – understand how the current email provider you are using can make or break your brand recognition. You may be using MSN HotMail (relaunched Hotmail as Outlook), Yahoo, G…
The number of pages on your website can be a minimum of 1 and there is no maximum that I've heard about. However, I do remember learning about a large number in 3rd grade called Googolplex – this is long before there was a Google, aka Alphabet.…
If you've had your business online since 1999 or before, this topic may not be of great concern to you. However, I do know that there are many out there who have no idea how long a domain name should be registered. The truth is there's no stric…
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Everybody likes convenience. No brainer, right? Well, this is something you’ve got to remember when managing your business on the Internet. Like mobile phone carriers that offer you Text Messaging Plans, Data Packages, and more. The company you…
Business and Economybusiness emailbusiness email accounts
The information you send to the person designing your website is your first step toward learning more about creating your company's brand. Your designer will need you to answer questions so that they can fine-tune a cost and action plan for the…
